On the past Golden Globe Awards, stars from all over the world gathered together, star-studded, Korean actor Wu Shanzhuo won the Golden Globe Awards Best Actress by killing Killing Eve and became Kim After the first Asian in the history of the award, he earned enough attention.
However, that night, all the actors of the Golden Globe Awards were overshadowed by a waiter on the spot, and she was seen in almost all the photos. . . . . .
The waiter was wearing a blue dress and his skin was fair. Although he only served as a background board in the group photo, her exquisite face, sweet smile and slim figure attracted many netizens' eyes.
The praise is not only from netizens, but the words of the media are even more unsatisfactory. The most shining stars of the night, the glamorous, and the like, are used to describe their beauty. #金englobesfijigirl (Golden Ball Fiji Girl), #fijiwatergirl (Fiji Water Girl) two topics once smashed the network.
Soon, some netizens exposed the woman's social media account. According to public information, she is from Fiji, named Kelleth Cuthbert, a model who currently works in Los Angeles.
However, when people were immersed in the beauty of this beautiful girl who didn't know herself, Kelly revealed in an interview with the Los Angeles Times that she actually had a strategic plan and chose it in advance. The angle.
It turns out that in addition to the identity of the waiter, Kailis is also one of the sponsors of this Golden Globe Award - the model hired by the drinking water brand Fiji Water (Fiji Water), and the photos circulating on the Internet are also branded A professional photographer released after the shoot.
Kellys himself then posted his own photo of the night on a personal ins and added related topics.
After many stars took photos of the brand's bottled water, they were also circulated on social media.
At this point, the event is not over, and the next scene is even more shocking, as this well-planned marketing campaign is gradually out of control of Fiji Water. . . . . .
After learning that this was a marketing campaign, the attention of the American media all went to the bottled water of Fiji Water. Not only was this event criticized, but its negative news was also re-visited by the US media. Dig out.
Introduced by Vox News, a US-based NBC Global Investor, Fiji Water is a Fijian company affiliated with the Wonderful Company, a company founded in 1995. In the first 13 years of the brand's establishment, not only in Fiji. It ranks among the best in the world of bottled water, and this is due to its tax-free benefits in the place of origin.
According to the Fast Company's report, Fiji Water has made a significant contribution to local employment and economic growth as the largest exporter in the region. The company has also announced a high-profile announcement to cut carbon emissions and plant forests.
This changed in 2006. At that time, Frank Mbini Marama of Fiji launched a coup, overthrew the democratically elected government of Fiji, and turned his attention to Fiji Water, deciding to tax him.
In 2008, in response to the government's tax policy, Fiji Water dismissed a large number of employees; in 2010, when the government tried to raise taxes, Fiji Water closed the company shortly after layoffs. However, the company eventually accepted the tax increase.
Then, some of the company's negative news followed. According to media source Jones Jones, Fiji Water has transferred a large amount of assets overseas. Vox revealed that until now, the area promised to plant forests has only reached half of what it claimed.
A report from the Huffington Post in 2010 was also revealed. The report pointed to the political issue of Fiji Water. The article stated that although Fiji Water plays a pivotal role in the local economy, it tolerates military regimes. Cooperation with companies that have a close relationship with the military regime has made it widely criticized.
The Los Angeles Times published an article in 2014 criticizing Fiji Water for waste of energy. The article interviewed Peter H. Gleick, an expert at the Oakland Pacific Institute, who believes that bottled water costs the entire production and transportation process. Energy, such as extraction, cooling, processing, transportation, packaging, and later empty bottle recycling and processing.
The article also pointed out that Fiji Water's sale of bottled water to the United States itself is a huge marketing scam because Americans could have access to cheap and safe drinking water from the municipal system. It is reported that Fiji Water sells about 3.5 million liters of water per month, most of which are concentrated in the US market.
Vox said that a test showed that Fiji Water's bottled water contains too much chemicals and has been detected with high concentrations of arsenic. In some blind tests, the bottled water score is also significantly lower. Drinking water in the United States. At the same time, many people in Fiji do not have access to clean drinking water.
Vox believes that considering that the water is transported from a Pacific island country 5,000 kilometers away, the water quality is poor and wastes resources, the focus is on a dictatorship, so when an American holds the bottle of water in his hand, It should be thought that 30% of Fiji's 800,000 inhabitants do not have access to clean drinking water.
All these kinds of things, the beauty of Kailis seems to instantly become a bad omen, and even a little creepy.