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Thirty years ago, Mitterrand wrote a letter to win the election.

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In order to solve the yellow vest crisis, Mark Long thought that the New Year's TV speech was not enough. He decided to write a personal letter to the French to elaborate on the debate on the National People's Congress and various political reform measures. The French media disclosed that the letter that Mark Long personally wrote will eventually appear in the form of an open letter. The President wrote to the people only twice in the history of the Fifth Republic of France. Of course, what impressed the French most was the book of all French writers by former President Mitterrand 30 years ago.

In 1981, Mitterrand defeated Destin in the general election and became the fourth president of the Fifth Republic of France. As the first left-wing socialist politician in history, he was placed in the hope of reforming the society and revitalizing the economy. However, in 1984, three years after he took office, the cabinet suffered a severe financial crisis. Unsuccessful economic reforms reduced his public satisfaction to 28%, the most unpopular president in the history of the Fifth Republic. In July 1984, he appointed Fabius as Prime Minister, and France's ARTE TV said that this was because of the bad situation. The Socialist Party in 1988 was probably awkward. The mission of Fabius is to boost the economy and help Mitterrand re-elect. However, Mitterrand has always advocated that the establishment of a democratic and free French-style socialist economic reform has not achieved the expected results, but has caused a series of economic and social problems in the country. In the 1986 parliamentary elections, the opposition Republican Chirac-led Security Republican Union won 288 seats, and the Mithra's Socialist Party 215 seats were 73 more. Under heavy pressure, Mitterrand had to nominate Chirac as the prime minister and became the first example of the rule of the left-wing and right-wing prime ministers in the history of the Fifth Republic.

In 1988, the French presidential election campaign was kicked off again. Mitterrand publicly announced on March 22 that he would be re-elected. In order to preserve the presidency, the thoughtful Mitterrand proposed a moderate program in the campaign, not to talk about economic and political reforms as much as in 1981, but to call for unity and cooperation. However, how to recover the disappointing voter support, how to win the top among the nine candidates, how to defeat the political enemy Chirac, the resurgence of the Middle East from the two-year parliamentary election, and become a problem that cannot be ignored on the road to re-election of Mitterrand. . On April 7th, Mitterrand made a heavy attack and unexpectedly published a letter to all French writers in newspapers in many countries and regions. This long letter has a total of 18,000 words, occupying the entire page of the newspaper's supplement. It seems to be sleek, but full of Mitterrand's unique insights. The whole letter is very clear and divided into seven chapters: responsible president and referee; re-examination of the system; continuity of the state; external politics and Europe; balance of power, disarmament and peace; development of the third world; modernization French economy.

The Parisian newspaper believes that the effect of watching the president's televised speech and the politicians and media in the media is completely different. The way of communication is very unique, because the words drift in the wind and the words stay in the heart. Mitterrand wrote at the beginning of the letter: I chose to write to you in this way, in order to explain to you the major issues that will be discussed and dealt with among the French people. This is a national reflection, just like the whole family is talking at dinner, and now my letter comes to your table through the newspaper. Mitterrand's 1988 Communication Strategy book states that even if the political environment is important, it must understand the framework of political communication. Mitterrand's letter to all French people is novel, but the media effects it creates and the impact it has on the minds of the people are also closely related to the overall situation of the president's plan. Mitterrand has established an extremely private contact model with voters in an unprecedented form of correspondence. The media's exposure and comments on this letter complemented the author's Mitterrand's outline of the president's, and it's a piece of paper.

The first round of the presidential election ended on April 22. Mitterrand won 34% of the votes, and the other eight candidates did not exceed 20%. His biggest opponent, Chirac, has a 19.9% ​​vote. In the end, Mitterrand won in the second round and became the longest-serving president in the history of the Fifth Republic. Mitterrand's 1988 Communication Strategy book believes that the incumbent president's re-election campaign, despite the aura of the previous president, Mitterrand's personal letter is also a step in the game, indirectly contributing to his success.

At the end of all the French books, Mitterrand cites the famous words of the French philosopher Jean Jaures to go to the ideal state and understand the reality as the end. The rest of the letter is also a sentence-succinct, whispered. The reason why Mitterrand dared to find a way to confess to the voters was that he knew some ink in his stomach. Before becoming president in 1981, Mitterrand was a famous master of writing in French politics. In the 1950s and 1960s, he published books at the rhythm of one or two books a year, and more than 20 books were published. His views on politics and philosophy are often accurate and philosophical. In the 33 years from 1962 to 1995, he also wrote 1218 love letters to his 27-year-old secret lover, Anna. The language was beautiful, sincere and hot. They were immediately published in the world and triggered a buying spree.

However, it is not always possible for French politicians to write letters to the people to applaud public opinion and applaud the public. In 2003, former Prime Minister Raffarin sent a letter to the public to defend the retirement reform, because the use of state funds to pay for the postage fee was resisted by many parties. On April 5, 2012, Sarkozy, who was preparing for re-election, also wrote a letter to the French people, which was sent directly to the voters' home without any media, but he finally lost to Hollande in the general election.

Commented that Mark Long had dreamed of becoming a writer before entering politics. Nowadays, he has experienced a great decline in trust, and he urgently needs a special means to reconnect with the people. Choosing to write a personal letter to the French reflects his expectation of inheriting the communication of the former president's letter. However, given the success of Mitterrand's re-election and the defeat of Sarkozy, Mark Long's word bet may not necessarily win.

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