Facebook has to do big moves again.
On March 6th, local time, Facebook founder and CEO Mark Zuckerberg published a long-term development direction of the 3,000-word long-term official. Xiaoza said in the article that Facebook will be transformed from an open platform to a privacy-focused communication platform.
He affirmed the importance of public social networks in the article, pointing out that it helps people establish connections, share different ideas, and provide people with a broader voice.
But he also stressed that many people today prefer to communicate privately with one or a few friends, or to share content more cautiously on social platforms, which gives Facebook an opportunity to build a platform that values privacy.
Last year, Xiaozha has always been the focus of public attention. Because Facebook was hit by a series of scandals such as data breaches, the stock price plummeted and the company's reputation was seriously damaged.
According to the New York Times, regulators have recently stepped up their review of Facebook's privacy protection measures, and the Federal Trade Commission has accused the company of violating a settlement order involving user privacy and is considering a multi-billion dollar fine. Last week, the agency said it would set up a special team to oversee technology giants and potential anti-competitive behavior.
Can the face-to-face Facebook be well-received through transformation and breakthrough?
How does Facebook plan to transform?
According to the official announcement issued by Xiaozha, Facebook will provide more private interactions and encrypt private communications. In addition, users can delete messages after they have sent them or shared them, unlike posts shared by Facebook that must be permanently retained.
He also said that the new privacy-focused platform will include voice chat, video chat, group chat, story sharing, online payment and more.
Small said that Facebook will implement this transformation by integrating Instagram, WhatsApp, and Messenger so that users around the world can send messages to each other via social networks. In fact, he said, Facebook will be transformed from a digital plaza to a digital living room where people can engage in private, short-lived and secure conversations with outsiders.
According to the New York Times, consumers are turning to more intimate digital communications. The photo sharing app Snapchat has attracted a group of young and loyal audiences by allowing people to set a time limit for sharing photos and other information. Nextdoor social apps Nextdoor focuses on group and community communication, while Signal and Telegram apps focus on chat messages. Encryption service.
The report said that in many respects, Xiaozha seems to be emulating the promotion strategy of Tencent, a Chinese Internet company, which developed the messaging application WeChat. Today, WeChat has become a gateway for Chinese citizens to access information on other websites, because through this program, users can perform multiple tasks, such as payment, chat, and order delivery.
Facebook Challenge What are the challenges?
Facebook is vague about many transformational details. Xiaozha doesn't set a specific time limit for Facebook's transformation, nor does it mean whether the integration of Instagram, WhatsApp, and Messenger means that they will share user data with each other. And whether private encryption will touch the commercial bottom line of Facebook.
The connection magazine reported that Xiaozha said that the system of Instagram, WhatsApp and Messenger three messaging platforms should be interactive, that is, users can send encrypted information to someone in WhatsApp through Messenger to achieve end-to-end encryption. However, this approach ignores a question: How does a privacy-focused platform enable data sharing and ad targeting?
According to the New York Times, Facebook has always relied on publicly shared posts to obtain mobile phone user information to accurately advertise. Although the company will not eradicate the function of sharing content in the future, the surge in private communication may Damage to its business model.
Facebook's integration with Instagram, WhatsApp, and Messenger will be considered anti-competitive. In addition, these applications have always been autonomously operated, and user data is also independent of each other. The impact of integration behavior on user data is also difficult to assess.
However, Xiaozha seems to be confident in the transformation of Facebook.
Many people think that Facebook can't even even build this privacy-conscious platform, because frankly, we don't currently have a good reputation for providing privacy protection services, and we've always focused on more open sharing. The tool, he said in the published article, but we have repeatedly shown that we can build and develop the services people really want, including private information and stories. I believe that the future of communications will increasingly be dedicated to private encryption services, and people can ensure that their conversations are secure and that their information and content will not last forever.